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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
HMD : Praxis der Wirtschaftsinformatik
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Journal of advertising research
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Research in consumer behavior
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Journal of internet commerce
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Business ethics : a European review
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Cowles Foundation Discussion Paper
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International journal of contemporary hospitality management
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Corporate communications : an international journal
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Digitale Kommunikation
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-marketing ; Vol. 1
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European journal of marketing : EJM
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International journal of business information systems : IJBIS
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International journal of internet marketing and advertising : IJIMA
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International marketing in the fast changing world
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of vacation marketing : an international journal
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MIT Sloan Research Paper
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Medienmanagement und E-Business
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
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We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities
Seraj, Mina
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009631557
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