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~subject:"Brand management"
~language:"eng"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Branding and sustainable competitive advantage : building virtual presence
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Bridging the gap between advertising academia and practice
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Cases on branding strategies and product development : successes and pitfalls
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Corporate reputation review : an international journal
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International journal of contemporary hospitality management
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Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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