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~subject:"Lieferantenmanagement"
~person:"Watanabe, Yoshiaki"
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Lieferantenmanagement
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Customer integration
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Watanabe, Yoshiaki
Kühne, Bettina
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Adler, Jost
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International business and economics research journal
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
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2
Co-creation of value in business-to-business services
Watanabe, Yoshiaki
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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