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~person:"Berentzen, Johannes"
~person:"Pollitt, Michael G."
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Berentzen, Johannes
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Working paper / Centre for Business Research, University of Cambridge
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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ECONIS (ZBW)
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How do multinationals build social capital? : Diageo's corporate citizenship
Bek, David
;
Jones, Ian W.
;
Pollitt, Michael G.
-
2005
Persistent link: https://www.econbiz.de/10002779854
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2
How do multinationals build social capital? : Diageo's corporate citizenship programme
Bek, David
(
contributor
);
Jones, Ian W.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003104613
Saved in:
3
Promotions: Erfolgtreiber der Markenpolitik : Konsumanlässe und Kaufsituationen als "Anker" vertrieblicher Marketingunterstützung
Berentzen, Jan B.
;
Berentzen, Johannes
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 147-161)
.
2005
Persistent link: https://www.econbiz.de/10003214677
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