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~person:"Berentzen, Johannes"
~type_genre:"Aufsatz im Buch"
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Promotions: Erfolgtreiber der Markenpolitik : Konsumanlässe und Kaufsituationen als "Anker" vertrieblicher Marketingunterstützung
Berentzen, Jan B.
;
Berentzen, Johannes
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 147-161)
.
2005
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