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~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
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Sport event
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Sports marketing
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Consumer behaviour
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Aragonés-Jericó, Cristina
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Añó-Sanz, Vicente
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Baeza, Steve
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Barajas, Angel
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Breuer, Christoph
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Calabuig-Moreno, Ferran
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Dos Santos, Manuel Alonso
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Leng, Ho Keat
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Liu, Ran
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Montoro Ríos, Francisco Javier
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Núñez-Pomar, Juan Manuel
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Parra-Camacho, David
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Rumpf, Christopher
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Strategies in sports marketing : technologies and emerging trends
Journal of sports economics
115
European Sport management quarterly : ESMQ
104
Journal of sport management : the official journal of the North American Society of Sport Management
96
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Sport management review
73
International journal of sport finance
59
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
23
Journal of business research : JBR
23
International journal of event and festival management
22
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Sport, Business and Management : an international journal ; SBM
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
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ECONIS (ZBW)
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1
The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
Saved in:
2
Sport events as a tool for city marketing : the case of the Spanish Swimming Master Championship
Barajas, Angel
;
Sánchez-Fernández, Patricio
- In:
Strategies in sports marketing : technologies and …
,
(pp. 16-28)
.
2014
Persistent link: https://www.econbiz.de/10010362543
Saved in:
3
Public perception of costs associated with major sporting events
Núñez-Pomar, Juan Manuel
;
Calabuig-Moreno, Ferran
; …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 1-15)
.
2014
Persistent link: https://www.econbiz.de/10010362545
Saved in:
4
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
5
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
6
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
Saved in:
7
The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event
Dos Santos, Manuel Alonso
;
Baeza, Steve
;
Montoro Ríos, …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 146-155)
.
2014
Persistent link: https://www.econbiz.de/10010362971
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