//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nadeau, John"
~subject:"Ambush marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Weltmeisterschaft"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Ambush marketing
Sport event
10
Sportveranstaltung
10
Big event
4
Canada
4
Designation of origin
4
Großveranstaltung
4
Herkunftsbezeichnung
4
Kanada
4
Sport
4
Sports
4
Consumer behaviour
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sponsoring
3
Sponsorship
3
FIFA World Cup
2
Football
2
Fußball
2
Olympic Games
2
Sportmarketing
2
Sports marketing
2
Tourism
2
Tourismus
2
destination image
2
mega-event
2
Americans
1
Amerikaner
1
Arbeitsgruppe
1
Ball game
1
Ballsport
1
Brand image
1
China
1
Chinese (People)
1
Chinesen
1
City marketing
1
Competition
1
Country image
1
Emotion
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Nadeau, John
Dickson, Geoff
2
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Burton, Nicholas
1
Chanavat, Nicolas
1
Cheong, Yunjae
1
Funk, Dan
1
Geurin, Andrea N.
1
Grohs, Reinhard
1
Heslop, Louise A.
1
Hino, Yuta
1
Hutter, Katharina
1
Kim, Kihan
1
Li, Bo
1
Longley, Neil
1
Martin, Brett A. S.
1
Martinent, Guillaume
1
McKelvey, Steve
1
McNary, Erin L.
1
Mohammadi, Sardar
1
Naylor, Michael
1
O'Connor, Peter
1
O'Reilly, Norm
1
Phelps, Sean
1
Reisinger, Heribert
1
Schwarz, Uta
1
Scott, Olan K. M.
1
Soheili, Behzad
1
Takeda, Fumiko
1
Weeks, Clinton S.
1
Wolfsteiner, Elisabeth
1
Yun, Lira
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->