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person:"Ko, Yong Jae"
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Consumer behaviour
3
Konsumentenverhalten
3
Sport event
3
Sportveranstaltung
3
Sport
2
Sports
2
2010–2011
1
2018 PyeongChang Winter Olympic Games
1
Big event
1
Computerspiel
1
Ehrenamtliche Arbeit
1
Emotion
1
Großveranstaltung
1
Motivation
1
Nonprofit organization
1
Nonprofit-Organisation
1
Professional sports
1
Profisport
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
USA
1
United States
1
Video game
1
Voluntary work
1
Volunteer
1
behavioral engagement
1
daily fantasy sports
1
emotional attachment
1
functional attitude
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sport consumer behavior
1
sport gaming
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sport marketing
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Ko, Yong Jae
Filo, Kevin
10
Popp, Nels
9
Fairley, Sheranne
8
Funk, Daniel C.
8
Inoue, Yuhei
8
Schreyer, Dominik
8
Hayduk, Ted, III
7
Koenigstorfer, Joerg
7
Maennig, Wolfgang
7
Parent, Milena M.
7
Andreff, Wladimir
6
Barajas, Angel
6
Jordan, Jeremy S.
6
Pawlowski, Tim
6
Preuß, Holger
6
Humphreys, Brad R.
5
Kennelly, Millicent
5
Leopkey, Becca
5
Matheson, Victor A.
5
O'Reilly, Norm
5
Potwarka, Luke R.
5
Salgado-Barandela, Jesyca
5
Sato, Mikihiro
5
Schmidt, Sascha Leonard
5
Schnitzer, Martin
5
Shapiro, Stephen L.
5
Wicker, Pamela
5
Buraimo, Babatunde
4
Byon, Kevin K.
4
Csató, László
4
De Bosscher, Veerle
4
Drayer, Joris
4
Duignan, Michael B.
4
Ellis, Dana
4
Kennedy, Heather
4
Li, Bo
4
MacIntosh, Eric W.
4
Misener, Laura
4
Morgan, Ashlee
4
Naraine, Michael L.
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European Sport management quarterly : ESMQ
1
Journal of consumer behaviour : an international research review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
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