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person:"Ko, Yong Jae"
~subject:"Event-Marketing"
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Event-Marketing
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Ko, Yong Jae
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Enhancing knowledge development in marketing ; Vol. 21
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Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
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Ko, Yong Jae
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2011
Persistent link: https://www.econbiz.de/10010191054
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