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person:"Ko, Yong Jae"
~subject:"Event-Marketing"
~person:"King, Brian"
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Ko, Yong Jae
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Enhancing knowledge development in marketing ; Vol. 21
1
Journal of vacation marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Experiencing culture in attractions, events and tour settings
Richards, Greg
;
King, Brian
;
Yeung, Emmy
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237278
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2
Tourist attitudes to mega-event sponsors: where does patriotism fit?
Chang, Ching-Hung
;
King, Brian
;
Shu, Shih-Tung
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10012265181
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3
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
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