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Search: subject_exact:"Werbe-Jingle"
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Advertising effects
4
Advertising music
4
Werbemusik
4
Werbewirkung
4
Cross-cultural marketing
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Interkulturelles Marketing
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Psychology & marketing
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Journal of retailing and consumer services
5
SpringerLink / Bücher
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Marketing letters : a journal of research in marketing
4
Journal of advertising research
3
The journal of consumer marketing
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Designing and communicating experience
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The international review of retail, distribution and consumer research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Transnational studies in jazz
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Asia Pacific journal of marketing and logistics
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Branded spaces : experience enactments and entanglements
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.
;
Lantos, Geoffrey P.
;
Leventhal, …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011637196
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2
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
3
Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
Saved in:
4
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
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