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~subject:"Product design"
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Search: subject_exact:"Werbe-Jingle"
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Product design
Advertising music
119
Werbemusik
119
Brand management
46
Markenführung
46
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
34
Advertising effects
33
Musik
20
Music
19
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16
Markenimage
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Music industry
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Musikwirtschaft
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Werbung
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Germany
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Ladengestaltung
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Retail trade
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Heller, Milo
1
Kastner, Sonja
1
Nerpin, Stefan
1
Spence, Charles
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Veit, Richard
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
3
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Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
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2
Sonic Branding als Designprozess : eine empirische Bestandsaufnahme
Kastner, Sonja
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 120-131)
.
2007
Persistent link: https://www.econbiz.de/10003731645
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3
The Sound of Vattenfall : ein Markenversprechen wird vertont
Nerpin, Stefan
;
Veit, Richard
;
Heller, Milo
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 266-278)
.
2007
Persistent link: https://www.econbiz.de/10003731756
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