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person:"Andersson, Pernille K."
~type:"article"
~person:"Kilian, Karsten"
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Search: subject_exact:"Werbe-Jingle"
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Kilian, Karsten
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.
;
Kristensson, Per
;
Wästlund, Erik
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 553-560
Persistent link: https://www.econbiz.de/10009655509
Saved in:
2
Von der Markenidentität zum Markenklang als Markenelement
Kilian, Karsten
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 54-69)
.
2007
Persistent link: https://www.econbiz.de/10003731628
Saved in:
3
Akustik als klangvolles Element multisensualer Markenkommunikation
Kilian, Karsten
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 214-227)
.
2007
Persistent link: https://www.econbiz.de/10003731735
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