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person:"Kilian, Karsten"
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Search: subject_exact:"Werbe-Jingle"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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ECONIS (ZBW)
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Von der Markenidentität zum Markenklang als Markenelement
Kilian, Karsten
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
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(pp. 54-69)
.
2007
Persistent link: https://www.econbiz.de/10003731628
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Akustik als klangvolles Element multisensualer Markenkommunikation
Kilian, Karsten
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 214-227)
.
2007
Persistent link: https://www.econbiz.de/10003731735
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