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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of advertising research
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Journal of historical research in marketing
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A master class in brand planning : the timeless works of Stephen King
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Global advertising practice in a borderless world
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Journal of advertising : official publication of the American Academy of Advertising
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SpringerLink / Bücher
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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European journal of marketing : EJM
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The advertising handbook
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The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Academy of Management journal : AMJ
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American journal of agricultural economics
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The service industries journal
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Hamburger Schriften zur Marketingforschung
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
Persistent link: https://www.econbiz.de/10003766287
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Herausforderungen der "Integrated Communications" für Kommunikationsagenturen
Dahlhoff, Hans-Dieter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1303-1320)
.
2009
Persistent link: https://www.econbiz.de/10003766289
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3
Verbände der Kommunikationswirtschaft in Deutschland
Weidner, Lutz E.
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1321-1344)
.
2009
Persistent link: https://www.econbiz.de/10003766290
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