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~person:"Bultez, Alain V."
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Bultez, Alain V.
Silk, Alvin J.
26
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18
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11
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Working paper / European Institute for Advanced Studies in Management
3
New challenges for management research
1
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ECONIS (ZBW)
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Robustness of models of sales response to advertising : a purely academic issue?
Bultez, Alain V.
;
Vanneste, Carine
-
1988
Persistent link: https://www.econbiz.de/10000776598
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2
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
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3
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
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4
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
5
Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain V.
- In:
New challenges for management research
,
(pp. 31-44)
.
1985
Persistent link: https://www.econbiz.de/10001306085
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