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subject:"Theorie"
~isPartOf:"Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft"
~subject:"Advertising"
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Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
Journal of historical research in marketing
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Advertising in developing and emerging countries : the economic, political and social context
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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The advertising handbook
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Applied economics
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CORE discussion paper : DP
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European journal of marketing : EJM
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International journal of marketing : IJM ; formerly Der Markt
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Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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CESifo working papers
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Journal of business research : JBR
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Journal of current issues and research in advertising
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Journal of marketing research : JMR
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Research and the development of pedagogical materials
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Research and the development of pedagogical materials : working papers
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Schriften zu Marketing und Management
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The advertising and consumer culture reader
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The marketing review
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Volkswirtschaftliche Diskussionsbeiträge
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Working paper series
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Advancing research on projects and temporary organizations
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American journal of agricultural economics
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Massenmedien, Werbung und Märkte : eine wirtschaftstheoretische Analyse
Pethig, Rüdiger
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2003
Persistent link: https://www.econbiz.de/10001774753
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