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subject:"Werbewirkung"
~isPartOf:"Journal of the Academy of Marketing Science"
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Werbewirkung
Ad wear-in and wear-out
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Advertising
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Advertising creativity
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Advertising effects
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Advertising industry
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Journal of the Academy of Marketing Science
A master class in brand planning : the timeless works of Stephen King
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of electronic commerce : IJEC
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The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
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