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type_genre:"Graue Literatur"
~subject:"Consumer behaviour"
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Marketeers + Pioneers : Gesellschaft, Markt, Werbung
2008-2009: Köln : WA-Verl.
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6.2008=Nr.30=[Jg.1.]2008=Nr.1(Aug.); 1.2008 - …
Persistent link: https://www.econbiz.de/10003729311
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Die Entwicklung der japanischen Werbewirtschaft in der Nachkriegszeit : (1950-1990) : von der "reinen Produktwerbung" zum "kreativen Unsinn"
Görtzen, Ulrike
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1995
Persistent link: https://www.econbiz.de/10013393183
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
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1988
Persistent link: https://www.econbiz.de/10000762996
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