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~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Brand image"
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Brand image
Advertising effects
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Markenimage
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Gierl, Heribert
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Thomas, Stefan
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Bridging the gap between advertising academia and practice
Journal of global marketing
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing : ZFP ; journal of research and management
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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