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Print advertising
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CIE discussion papers
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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The journal of media economics
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European journal of marketing : EJM
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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History of retailing and consumption
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Working paper / National Bureau of Economic Research, Inc.
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ZEW discussion papers
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CORE discussion paper : DP
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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JMM : the international journal on media management
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Journal of business & economics research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The journal of industrial economics
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The journal of services marketing
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Targeted advertising in magazine markets
Chandra, Ambarish
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Kaiser, Ulrich
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2010
Persistent link: https://www.econbiz.de/10008652619
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When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing
Kaiser, Ulrich
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2007
Persistent link: https://www.econbiz.de/10003497834
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