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~isPartOf:"The journal of industrial economics"
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1982
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Thompson, Steve
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The journal of industrial economics
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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The journal of media economics
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Journal of international consumer marketing
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Journal of promotion management : JPM
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European journal of marketing : EJM
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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History of retailing and consumption
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Journal of marketing research : JMR
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Konsum und Verhalten
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SpringerLink / Bücher
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Journal of global marketing
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Journal of media business studies
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NBER Working Paper
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NBER working paper series
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Services marketing quarterly
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Working paper / National Bureau of Economic Research, Inc.
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International marketing review
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JMM : the international journal on media management
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Journal of business & economics research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The journal of services marketing
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ECONIS (ZBW)
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Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
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2
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve
- In:
The journal of industrial economics
37
(
1989
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10001061538
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Structure and conduct in local advertising markets : the case of Irish provincial newspapers
Thompson, Steve
- In:
The journal of industrial economics
33
(
1984
)
2
,
pp. 241-249
Persistent link: https://www.econbiz.de/10001042292
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