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~person:"Wedel, Michel"
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Print advertising
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Wedel, Michel
Kaiser, Ulrich
17
Sonnac, Nathalie
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Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
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Kind, Hans Jarle
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Mogaji, Emmanuel
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Sridhar, Shrihari
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Calvano, Emilio
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Flath, David
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Gierl, Heribert
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Lindstädt-Dreusicke, Nadine
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McQuarrie, Edward F.
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Sriram, S.
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Chattopadhyay, Tuhin
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Dalamu, Taofeek
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Depken, Craig A.
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Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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2
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
3
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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