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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~person:"Laroche, Michel"
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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