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subject:"Target group"
~isPartOf:"Sofia-Studien zur Institutionenanalyse"
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Erlebnismarketing
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Sofia-Studien zur Institutionenanalyse
Journal of advertising research
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Journal of fashion marketing and management
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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CORE discussion paper : DP
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Global journal of business research : GJBR
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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The advertising and consumer culture reader
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Young consumers : insight and ideas for responsible marketers
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Kinder und Jugendliche als Zielgruppe des Erlebnismarketings : Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
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