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~person:"Nevett, Terence R."
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Advertising regulation
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Großbritannien
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1800-1988
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Nevett, Terence R.
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European journal of marketing : EJM
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ECONIS (ZBW)
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E.
-
1987
Persistent link: https://www.econbiz.de/10013502085
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