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~source:"econis"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
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Advertising planning
21
Werbeplanung
21
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13
Werbewirtschaft
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Advertising effects
7
Brand
7
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King, Stephen
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A master class in brand planning : the timeless works of Stephen King
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
SpringerLink / Bücher
16
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Research
3
The Rand journal of economics
3
The journal of industrial economics
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ECONIS (ZBW)
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1
Politisches Parfüm : die visuelle Vermarktung des Immateriellen
Müller, Marion G.
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 185-193)
.
2009
Persistent link: https://www.econbiz.de/10003823290
Saved in:
2
Chancen und Hindernisse internationaler Gesundheitskampagnen : die Anti-Rauchen-Kampagne "Help - für ein rauchfreies Leben" der EU
Zielmann, Sarah
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 197-211)
.
2009
Persistent link: https://www.econbiz.de/10003824500
Saved in:
3
Vorne ansetzen, um hinten zu sparen : Konzeption und Evaluation einer Informationskampagne im Sucht- und Gesundheitsbereich
Leonarz, Martina
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 213-230)
.
2009
Persistent link: https://www.econbiz.de/10003824502
Saved in:
4
Moralisierung von Unternehmenskommunikation : ausgewählte Toscani-Kampagnen in Deutschland und in Italien und deren mediale Resonanz
Zielmann, Sarah
;
Röttger, Ulrike
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 283-300)
.
2009
Persistent link: https://www.econbiz.de/10003824526
Saved in:
5
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
6
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
7
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
8
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
9
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
10
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
11
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
12
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
13
JWT's debt to Stephen King
Murphy, Guy
- In:
A master class in brand planning : the timeless works …
,
(pp. 139-140)
.
2007
Persistent link: https://www.econbiz.de/10003578215
Saved in:
14
Advertising idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
15
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
16
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
17
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
18
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
19
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
20
What makes new brands succeed?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 259-278)
.
2007
Persistent link: https://www.econbiz.de/10003578360
Saved in:
21
What's new about the new advertisers?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 283-293)
.
2007
Persistent link: https://www.econbiz.de/10003578363
Saved in:
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