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~source:"econis"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~type_genre:"Book section"
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A master class in brand planning : the timeless works of Stephen King
Leitfaden Online-Marketing ; [Bd. 1]
19
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
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Measuring and managing brands
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Event tourism and destinations : case studies and best practice
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing-mix strategies - product strategy and promotion strategy
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Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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The Oxford handbook of the economics of networks
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The evolution of brands : from signals of quality to storehouses of trust
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising in developing and emerging countries : the economic, political and social context
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Applications of management science ; 16
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Branding and sustainable competitive advantage : building virtual presence
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Cases on strategic social media utilization in the nonprofit sector
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The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
2
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
3
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
4
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
5
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
6
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
7
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
8
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
9
JWT's debt to Stephen King
Murphy, Guy
- In:
A master class in brand planning : the timeless works …
,
(pp. 139-140)
.
2007
Persistent link: https://www.econbiz.de/10003578215
Saved in:
10
Advertising idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
11
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
12
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
13
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
14
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
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15
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
16
What makes new brands succeed?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 259-278)
.
2007
Persistent link: https://www.econbiz.de/10003578360
Saved in:
17
What's new about the new advertisers?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 283-293)
.
2007
Persistent link: https://www.econbiz.de/10003578363
Saved in:
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