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~source:"econis"
~person:"Esch, Franz-Rudolf"
~type_genre:"Thesis"
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Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
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