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Werbung
Advertising planning
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
11
SpringerLink / Bücher
7
UTB / Betriebswirtschaftslehre
5
A master class in brand planning : the timeless works of Stephen King
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of operational research : EJOR
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Handbook of research on effective advertising strategies in the social media age
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Journal of promotion management : JPM
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Services marketing quarterly
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Advances in advertising research
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Asia Pacific journal of marketing and logistics
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Dynamic games and applications : DGA
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Handbook of marketing decision models
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Harvard Business School Research Paper Series # 15-093
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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2
Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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