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~subject:"Werbung"
~type_genre:"Guidebook"
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Werbung
Advertising planning
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
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2014
Persistent link: https://www.econbiz.de/10010482550
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2
Advertising account planning : planning and managing an IMC campaign
Kelley, Larry D.
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2011
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2nd ed.
Persistent link: https://www.econbiz.de/10013530529
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Top oder Flop : vorher wissen, was ankommt
Bayer, Niko
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2001
Persistent link: https://www.econbiz.de/10001565452
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