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person:"Peters, Kay"
~person:"Gierl, Heribert"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Marketing : ZFP ; journal of research and management
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of marketing research : JMR
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing : journal of research and management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
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