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~isPartOf:"Journal of international consumer marketing"
~subject:"Cultural identity"
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Search: subject_exact:"Werbeeffizienz"
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Cultural identity
Advertising effects
31
Werbewirkung
31
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
20
Werbung
20
Brand management
5
Internet marketing
5
Markenführung
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Online-Marketing
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USA
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United States
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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China
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India
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Indien
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Markenimage
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Print advertising
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Printwerbung
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Kulturelle Identität
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Music
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Musik
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purchase intention
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Brand
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Comparative advertising
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Comparison
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Designation of origin
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Factor analysis
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Faktorenanalyse
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Foreign language
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Green marketing
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Chéron, Emmanuel J.
1
Fazli-Salehi, Reza
1
Küster, Inés
1
Madadi, Rozbeh
1
Mora, Elísabet
1
Pau, Rodi C.
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Torres, Ivonne M.
1
Vila, Natalia
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Zúñiga, Miguel Ángel
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Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
9
Journal of promotion management : JPM
8
Journal of global marketing
6
International journal of advertising : the review of marketing communications
4
International marketing review
4
Journal of business research : JBR
4
Australasian marketing journal
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Brand management in emerging markets : theories and practice
2
European journal of marketing : EJM
2
International business and economics research journal
2
International journal of business and emerging markets : IJBEM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of euromarketing
2
Journal of international marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Cross-cultural and critical perspectives on brands
1
ERIM report series research in management
1
European journal of international management : EJIM
1
Global business and organizational excellence : GBOE
1
Handbook of contemporary marketing in China : theories and practices
1
Indian journal of economics & business : IJEB
1
International journal of comparative management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Journal of Asia Pacific business
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.
;
Pau, Rodi C.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
Saved in:
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