//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Langner, Tobias"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
6
Werbewirkung
6
Advertising
4
Werbung
4
C-OAR-SE
2
Measurement
2
Messung
2
Performance measurement
2
Performance-Messung
2
measurement scales
2
psychometrics
2
validity
2
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Markenführung
1
Markenimage
1
Market research
1
Marktforschung
1
Meta-Analyse
1
Meta-analysis
1
Psychology of advertising
1
Statistical method
1
Statistische Methode
1
Theorie
1
Theory
1
Werbepsychologie
1
reliability
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Aufsatz im Buch
4
Book section
4
Hochschulschrift
3
Thesis
1
Language
All
English
5
German
1
Author
All
Langner, Tobias
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Hudders, Liselot
15
Phau, Ian
15
Roy, Subhadip
15
Varan, Duane
15
Muehling, Darrel D.
14
Rosengren, Sara
14
Smit, Edith G.
14
Torres, Ivonne M.
14
Tucker, Catherine
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Chan, Kara
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wu, Linwan
12
Bergkvist, Lars
11
Buijzen, Moniek
11
Cheong, Yunjae
11
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
Saved in:
2
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
Saved in:
3
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
4
Construct measurement in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
Saved in:
5
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
6
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->