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subject:"Germany"
~person:"Hoffmann, Stefan"
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Search: subject_exact:"Werbeeffizienz"
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Germany
Advertising effects
7
Werbewirkung
7
Deutschland
4
Humor
4
Comparison
3
Russia
3
Russland
3
Vergleich
3
Advertising
2
Print advertising
2
Printwerbung
2
Werbung
2
Advertising efficacy
1
Ambient media
1
Ambient-Marketing
1
Ambush-Marketing
1
Analysis of variance
1
Attention
1
Buzz-Marketing
1
Communication media
1
Consumer behaviour
1
Cultural identity
1
Demografischer Übergang
1
Demographic transition
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Einzelhandel
1
Elderly people
1
Gender
1
Geschlecht
1
Guerilla marketing
1
Guerilla-Marketing
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Internet marketing
1
Kommunikationsmedien
1
Konsumentenverhalten
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Kulturelle Identität
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Language
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National culture
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Nationalkultur
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Non-traditional retailing
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Online-Marketing
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Graue Literatur
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German
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English
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Hoffmann, Stefan
Bauer, Hans H.
20
Esch, Franz-Rudolf
15
Diehl, Sandra
13
Huber, Frank
9
Terlutter, Ralf
9
Gierl, Heribert
8
Gröppel-Klein, Andrea
8
Drengner, Jan
6
Görtz, Gunnar
6
Mueller, Barbara
6
Nufer, Gerd
6
Nöcker, Ralf
6
Woisetschläger, David
6
Mäder, Ralf
5
Neumann, Marcus M.
5
Schwarz, Uta
5
Silberer, Günter
5
Weinberg, Peter
5
Bambauer, Silke
4
Ceyp, Michael
4
Häusel, Hans-Georg
4
Kaiser, Ulrich
4
Langner, Tobias
4
Meyer, Frederik
4
Sander, Matthias
4
Schwaiger, Manfred
4
Zanger, Cornelia
4
Brandes, Leif
3
Burmann, Christoph
3
Büschken, Joachim
3
Dudzik, Thade
3
Gedenk, Karen
3
Haber, Tobias E.
3
Helnerus, Klaus
3
Klapper, Daniel
3
Koinig, Isabell
3
Meffert, Heribert
3
Nitschke, Axel
3
Nüesch, Stephan
3
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Published in...
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Dresdner Beiträge zur Betriebswirtschaftslehre
1
Journal of euromarketing
1
Journal of promotion management : JPM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
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ECONIS (ZBW)
4
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1
Ads for mature consumers : the importance of addressing the changing self-view between the age groups 50+ and 60+
Hoffmann, Stefan
;
Liebermann, Susanne C.
;
Schwarz, Uta
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009535754
Saved in:
2
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
Saved in:
3
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
4
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
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