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subject:"Zielgruppe"
~isPartOf:"Australasian marketing journal"
~subject:"Cultural identity"
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Zielgruppe
Cultural identity
Advertising effects
17
Werbewirkung
17
Advertising
13
Werbung
13
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
5
Online-Marketing
5
Advertising effectiveness
3
Australia
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Australien
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Brand management
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Ethnic group
3
Ethnische Gruppe
3
Kulturelle Identität
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Markenführung
3
Brand
2
Brand image
2
Emotion
2
Ethnic cues
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Gender
2
Geschlecht
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Internet
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Markenartikel
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Markenimage
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Marketing management
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Marketingmanagement
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Print advertising
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Printwerbung
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Sexuality
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Sexualität
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Advertisement likeability
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Advertising audience
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Advertising avoidance
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Advertising creativity
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Advertising disclosure
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Bilby, Julie
1
Brennan, Linda
1
Butt, Muhammad Mohsin
1
Chen, Jiemiao
1
Hoang Sinh Nguyen
1
Jayne, Krisjanous
1
Lau, Hei Tong
1
Laufer, Daniel
1
Lee, Richard
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Reid, Mike
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Ruh, Ernest Cyril de
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Australasian marketing journal
International journal of advertising : the quarterly review of marketing communications
26
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of advertising research
21
Young consumers : insight and ideas for responsible marketers
15
Journal of promotion management : JPM
12
International journal of advertising : the review of marketing communications
11
Journal of marketing communications
8
International journal of consumer studies
7
Journal of global marketing
7
European journal of marketing : EJM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing letters : a journal of research in marketing
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of international consumer marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
International marketing review
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
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ECONIS (ZBW)
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1
The effectiveness of guilt and shame appeals on health communications : the moderating role of self-construal and personal cultural orientation
Hoang Sinh Nguyen
;
Laufer, Daniel
;
Jayne, Krisjanous
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 310-324
Persistent link: https://www.econbiz.de/10012429473
Saved in:
2
Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
;
Chen, Jiemiao
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
Saved in:
3
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
4
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
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