//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Zielgruppe"
~person:"Reiff, Joseph"
~person:"Baxter, Stacey M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Advertising effects
11
Werbewirkung
11
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
6
Werbung
6
Target group
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Children
3
Kinder
3
Targeted advertising
3
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer surplus
2
Consumer welfare
2
Consumption theory
2
Konsumentenrente
2
Konsumtheorie
2
Markenartikel
2
Monopol
2
Monopoly
2
Peer effects
2
Priming
2
Welfare analysis
2
Wohlfahrtsanalyse
2
Aging population
1
Alternde Bevölkerung
1
Angst
1
Anxiety
1
Associations
1
Brand color
1
Brand personality
1
Consumer attitudes
1
Consumer behavior
1
Cumulative exposure effects
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Reiff, Joseph
Baxter, Stacey M.
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
Bruhn, Manfred
2
Burguet, Roberto
2
Butt, Muhammad Mohsin
2
Bušljeta Banks, Ivana
2
more ...
less ...
Published in...
All
Economics Department working paper
1
Economics letters
1
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing letters : a journal of research in marketing
1
Review of industrial organization : RIO
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
2
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
3
Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
4
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
-
2016
Persistent link: https://www.econbiz.de/10011470958
Saved in:
5
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->