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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Sammelwerk"
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Advances in advertising research
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Journal of advertising research
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Themed issue: methodology in advertising research
2017
Persistent link: https://www.econbiz.de/10011686454
Saved in:
2
Special issue: Effective health messages in advertising
Stafford, Marla Royne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011292335
Saved in:
3
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
4
Special issue on green advertising
Sheehan, Kim Bartel
-
2013
Persistent link: https://www.econbiz.de/10009762913
Saved in:
5
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
6
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
7
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
8
Special issue: Controversial advertising
Erdogan, B. Zafer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003761780
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