//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing communications"
~subject:"Wahrnehmung"
~person:"Kim, Soojin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Wahrnehmung
Advertising effects
1
Communication
1
Consumer behaviour
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Konsumentenverhalten
1
Macht
1
Perception
1
Power
1
Typeface
1
Werbewirkung
1
ad effectiveness
1
communicator's power
1
congruence effect
1
message engagement
1
psychological perceptions
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Soojin
Bellman, Steven
1
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Christy, Timothy P.
1
Dodoo, Naa Amponsah
1
Erdogan, B. Zafer
1
Ferrucci, Patrick
1
Gaeth, Gary J.
1
Haley, Eric
1
Havard, Cody T.
1
Jain, Gaurav
1
Jung, A-Reum
1
Jung, Jae Min
1
Kim, Yoojung
1
Lee, Jinha
1
Lim, Heejin
1
Myers, Jun
1
Nai, Alessandro
1
Nayakankuppam, Dhananjay
1
Rossiter, John R.
1
Ryan, Timothy D.
1
Schweda, Anika
1
Seeberg, Henrik Bech
1
Shrivastava, Sunaina
1
Varan, Duane
1
Vijayalakshmi, Akshaya
1
Wu, Linwan
1
Xie, Guang-Xin
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->