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isPartOf:"Journal of marketing communications"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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Special issue: Cross-media effects
Neijens, Peter C.
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contributor
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2012
Persistent link: https://www.econbiz.de/10009577767
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Special issue: New advertising formats
Pelsmacker, Patrick de
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contributor
)
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2012
Persistent link: https://www.econbiz.de/10009508039
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Special issue: Controversial advertising
Erdogan, B. Zafer
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contributor
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2008
Persistent link: https://www.econbiz.de/10003761780
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