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isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Pharmaceutical industry"
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Pharmaceutical industry
Advertising effects
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Betts, Kevin R.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Health marketing quarterly
13
International journal of pharmaceutical and healthcare marketing : IJPHM
10
International journal of advertising : the quarterly review of marketing communications
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Applied economics
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of pharmaceutical and healthcare marketing
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Journal of global marketing
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NBER Working Paper
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NBER working paper series
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Essays in the law and economics of regulation : in honour of Anthony Ogus
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Gabler Edition Wissenschaft
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Healthcare Marketing / Jahrbuch
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of health economics and management
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International journal of industrial organization
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International journal of information systems and change management : IJISCM
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Journal of accounting, auditing & finance
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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Quantitative marketing and economics : QME
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An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
2
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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