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subject:"Zielgruppe"
~person:"Burguet, Roberto"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Advertising
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Advertising effects
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Burguet, Roberto
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
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Pelsmacker, Patrick de
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Rozendaal, Esther
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Reijmersdal, Eva A. van
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De Jans, Steffi
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An, Soontae
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Dens, Nathalie
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Nicolini, Valentina
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Van de Sompel, Dieneke
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Barcelona GSE working paper series : working paper
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Economic inquiry
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ECONIS (ZBW)
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Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaitė, Vaiva
- In:
Economic inquiry
61
(
2023
)
2
,
pp. 430-450
Persistent link: https://www.econbiz.de/10014308584
Saved in:
2
Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaite, Vaiva
-
2017
Persistent link: https://www.econbiz.de/10011697503
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