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subject:"Zielgruppe"
~type_genre:"Fallstudie"
~subject:"Internet marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Internet marketing
Advertising effects
45
Werbewirkung
45
Online-Marketing
10
Brand management
9
Deutschland
9
Germany
9
Markenführung
9
Markenimage
7
Marketing management
7
Marketingmanagement
7
Brand image
6
Consumer behaviour
5
Konsumentenverhalten
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Theorie
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Theory
5
Markenpolitik
4
Social Web
4
Social web
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USA
4
United States
4
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3
Automotive industry
3
Emotion
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3
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Perception
3
Product Placement
3
Product placement
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Sponsoring
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Sponsorship
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Success factor
3
Television advertising
3
Wahrnehmung
3
Werbung
3
Öffentlichkeitsarbeit
3
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2
Australia
2
Australien
2
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Article
7
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3
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Fallstudie
Article in journal
1,605
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1,605
Aufsatz im Buch
135
Book section
135
Graue Literatur
100
Non-commercial literature
100
Arbeitspapier
88
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88
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34
Thesis
21
Collection of articles of several authors
11
Guidebook
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Ratgeber
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Handbuch
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Mehrbändiges Werk
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English
6
German
4
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Bischopinck, Yvonne von
2
Ceyp, Michael
2
Ceyp, Michael H.
2
Alonso, Abel Duarte
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Dubach Spiegler, Erica
1
Dumont, Georgette E.
1
Garnier, Marion
1
Gause, Jan Moritz
1
Grether, Mark
1
Hildebrand, Christian
1
Hynes, Geraldine E.
1
Janson, Marius A.
1
Markarian, Rosa
1
Michahelles, Florian
1
Mimoun, Mohammed Slim Ben
1
O'Shea, Michelle
1
Poncin, Ingrid
1
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Cases on strategic social media utilization in the nonprofit sector
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Pervasive advertising
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
10
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1
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
2
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
3
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
4
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
5
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
6
Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Hynes, Geraldine E.
;
Janson, Marius A.
- In:
Discourse, identities and genres in corporate …
,
(pp. 163-184)
.
2010
Persistent link: https://www.econbiz.de/10009013069
Saved in:
7
Bannerwerbung im Internet : Tipps für Praxis und Forschung
Gause, Jan Moritz
-
2010
Persistent link: https://www.econbiz.de/10008989174
Saved in:
8
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
Saved in:
9
Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark
;
Markarian, Rosa
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 285-297)
.
2008
Persistent link: https://www.econbiz.de/10003588639
Saved in:
10
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling ; mit 20 Tabellen
Bischopinck, Yvonne von
;
Ceyp, Michael H.
;
Ceyp, Michael
-
2007
Persistent link: https://www.econbiz.de/10003408652
Saved in:
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