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~isPartOf:"European journal of marketing : EJM"
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Hörfunkwerbung
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Radio advertising
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USA
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United States
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1920-1930
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1947
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Berkman, Dave
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Howard, Donald G.
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Kitchen, Philip J.
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European journal of marketing : EJM
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
BLM-Schriftenreihe
8
Beiträge zum Rundfunkrecht
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Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Konsum und Verhalten
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The journal of media economics
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Faculty & research / Insead : working paper series
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Schriften zu Marketing und Management
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Gabler Edition Wissenschaft
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Journal of marketing research : JMR
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Media-Perspektiven
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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CESifo working papers
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Economics letters
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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The journal of consumer marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Business history review
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Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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Ds U / Utbildningsdepartementet
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Forschungsgruppe Konsum und Verhalten
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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Information economics and policy : IEP
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International journal of sport finance
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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NORD
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Report
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Revue économique : revue bimestrielle
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ECONIS (ZBW)
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Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
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2
The development of American television as an advertiser-supported medium : as seen by the contemporary American press
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
8
,
pp. 14-26
Persistent link: https://www.econbiz.de/10001072509
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3
The not quite so inevitable origins of commercial broadcasting in America
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001072511
Saved in:
4
Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J.
- In:
European journal of marketing : EJM
20
(
1986
)
2
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
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