//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Hörfunkwerbung
4
Radio advertising
4
Europa
2
Europe
2
Professional sports
2
Profisport
2
Advertising regulation
1
Competition policy
1
Consumer behaviour
1
Deutschland
1
Fernsehen
1
Football
1
Fußball
1
Germany
1
Information
1
Konsumentenverhalten
1
Nash equilibrium
1
Nash-Gleichgewicht
1
Revenue management
1
Revenue-Management
1
Sportmarketing
1
Sports marketing
1
Television
1
Theorie
1
Theory
1
USA
1
United States
1
Werbebeschränkung
1
Wettbewerbspolitik
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kesenne, Stefan
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Murray, Noel M.
1
Peeters, Thomas
1
Sepstrup, Preben
1
Published in...
All
International journal of sport finance
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
BLM-Schriftenreihe
8
Beiträge zum Rundfunkrecht
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Konsum und Verhalten
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Journal of advertising research
5
Schriften zu Marketing und Management
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
Business history review
2
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
2
Forschungsgruppe Konsum und Verhalten
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
NORD
2
Report
2
Revue économique : revue bimestrielle
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
Saved in:
2
The impact of pooling and sharing broadcast rights in professional team sports
Kesenne, Stefan
- In:
International journal of sport finance
4
(
2009
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003902781
Saved in:
3
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
4
Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Sepstrup, Preben
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
3
,
pp. 239-265
Persistent link: https://www.econbiz.de/10001007946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->