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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
BLM-Schriftenreihe
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Beiträge zum Rundfunkrecht
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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The journal of media economics
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Journal of marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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International journal of sport finance
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ECONIS (ZBW)
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Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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2
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
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