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~subject:"Broadcasting policy"
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Search: subject_exact:"Werbefunk"
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Broadcasting policy
Hörfunkwerbung
309
Radio advertising
309
Werbesendung
174
Deutschland
117
Fernsehen
104
Germany
89
Fernsehsendung
78
Werbewirkung
73
Werbung
72
Television advertising
62
Fernsehwerbung
61
Advertising effects
57
USA
54
Theorie
53
Theory
53
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51
Advertising
49
Rundfunk
45
Broadcast
40
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38
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22
Mediensektor
22
Broadcasting finance
20
Broadcasting industry
20
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20
Rundfunkfinanzierung
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Werbepsychologie
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Media usage
19
Mediennutzung
19
Competition
18
Internet marketing
18
Online-Marketing
18
Psychology of advertising
18
Wettbewerb
18
Consumer behaviour
16
Großbritannien
16
Konsumentenverhalten
16
Rundfunkpolitik
16
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Hull, Brooks Brittenham
2
Balfanz, Henry B.
1
Bollapragada, Srinivas
1
Bussieck, Michael
1
Choi, Jay Pil
1
Darwis, Yuliandre
1
Dewenter, Ralf
1
Dindaroğlu, Burak
1
Hidayat, Dadang Rahmat
1
Karlinah, Siti
1
Locksley, Gareth
1
Mallik, Suman
1
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1
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Bureau of Economic and Business Research <Champaign, Ill.>
1
National Radio Exhibition
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Information economics and policy : IEP
2
Business history review
1
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1
Document / Commission of the European Communities
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
1
Hobart paperback
1
Journal of business case studies
1
Journal of media business studies
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
Room to manoeuvre? : Globalization and policy convergence ; proceedings of a conference held at Queen's University 5 - 6 November 1998
1
The Fabian Society, Tract 318
1
The Times
1
The journal of media economics
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ECONIS (ZBW)
16
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1
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
4
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
5
Der Mediensektor zwischen Wettbewerb und Regulierung : aktueller und zukünftiger (De-)Regulierungsbedarf
Dewenter, Ralf
- In:
Gute Regeln oder Wirtschaftslenkung? : Europas neue …
,
(pp. 145-179)
.
2011
Persistent link: https://www.econbiz.de/10014567168
Saved in:
6
Scheduling commercial viedeotapes in broadcast television
Bollapragada, Srinivas
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001847605
Saved in:
7
Broadcast competition and advertising with free entry: Subscription vs. free-to-air
Choi, Jay Pil
- In:
Information economics and policy : IEP
18
(
2006
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003303052
Saved in:
8
Canadian information/culture policy in the information age : mediums are the message
Waverman, Leonard
- In:
Room to manoeuvre? : Globalization and policy …
,
(pp. 141-177)
.
1999
Persistent link: https://www.econbiz.de/10001502856
Saved in:
9
A model of the audience for TV broadcasting : implications for advertising competition and regulation
Vaglio, Alessandro
- In:
Rivista internazionale di scienze economiche e …
42
(
1995
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001181624
Saved in:
10
An economics perspective ten years after the NAB case
Hull, Brooks Brittenham
- In:
The journal of media economics
3
(
1990
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001086189
Saved in:
11
Freedom in broadcasting
Veljanovski, Cento G.
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013393687
Saved in:
12
Audiovisueller Raum in Europa
In:
EG-Nachrichten / Berichte und Informationen, Dokumentation
(
1988
)
Persistent link: https://www.econbiz.de/10001045652
Saved in:
13
TV broadcasting in Europe and the new technologies
Locksley, Gareth
-
1988
Persistent link: https://www.econbiz.de/10014269466
Saved in:
14
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
-
1982
Persistent link: https://www.econbiz.de/10000779205
Saved in:
15
Radio & television
1954
Persistent link: https://www.econbiz.de/10003254263
Saved in:
16
Commercial television, what is to be done?
Mayhew, Christopher
-
1959
Persistent link: https://www.econbiz.de/10002441583
Saved in:
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