//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Psychology of advertising"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
Hörfunkwerbung
63
Radio advertising
63
Deutschland
24
Germany
24
Fernsehen
17
Werbung
17
Theorie
15
Theory
15
Television
13
Advertising
10
Werbesendung
10
Fernsehwerbung
9
Rundfunk
9
Television advertising
9
Broadcast
7
Media industries
7
Mediensektor
7
Advertising effects
5
Broadcasting finance
5
Broadcasting industry
5
Competition
5
Revenue management
5
Revenue-Management
5
Rundfunkfinanzierung
5
Rundfunksender
5
Schweden
5
Sweden
5
USA
5
United States
5
Werbewirkung
5
Wettbewerb
5
Communication media
4
Kommunikationsmedien
4
Australia
3
Australien
3
Denmark
3
Dänemark
3
Nordeuropa
3
Northern Europe
3
advertising
3
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Non-commercial literature
Article in journal
8
Aufsatz in Zeitschrift
8
Bibliografie enthalten
6
Bibliography included
6
Hochschulschrift
5
Thesis
3
Graue Literatur
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Bosselmann, Elke
1
Lindqvist, Lars-Johan
1
Paltschik, Mikael
1
Published in...
All
Meddelanden från Svenska Handelshögskolan
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
Saved in:
2
Consumer recall of brand and product class under conditioning of music fromtelevision commericials
Paltschik, Mikael
-
1987
Persistent link: https://www.econbiz.de/10013400713
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->