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~subject:"Rundfunk"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbefunk"
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Rundfunk
Hörfunkwerbung
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Radio advertising
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
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2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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3
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
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4
Turn the radio on! : der Radiomarkt in Österreich
Graf, Michael
;
Ragetté, Doris
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10003674492
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5
Market structure, program diversity, and radio audience size
Rogers, Robert P.
- In:
Contemporary economic policy : a journal of Western …
14
(
1996
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10001201522
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6
An economics perspective ten years after the NAB case
Hull, Brooks Brittenham
- In:
The journal of media economics
3
(
1990
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001086189
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7
Oligopoly in advertiser-supported media
Masson, Robert T.
- In:
The quarterly review of economics and business : …
30
(
1990
)
2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001096755
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8
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
9
International commercial television
In:
The Columbia journal of world business : publ. …
22
(
1987
)
3
Persistent link: https://www.econbiz.de/10001055300
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