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A theory of broadcast media concentration and commercial advertising
Cunningham, Brendan M.
;
Alexander, Peter J.
- In:
Journal of public economic theory
6
(
2004
)
4
,
pp. 557-575
Persistent link: https://www.econbiz.de/10002343793
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A.
-
1999
Persistent link: https://www.econbiz.de/10001365800
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